An SEO professional is a person that understands how SEO works and what to do in order to improve the rankings of a particular site in Search Engines like Google, Yahoo, and MSN. An SEO professional may also be a freelancer who provides SEO consulting services or an Internet Marketer who offers paid Search Engine Optimisation (SEO) packages. An SEO professional is usually an SEO Expert who practices SEO as a career either by doing SEO Consulting, offering SEO services, or take on paid projects as a client. SEO is one of the most competitive businesses to enter in the field of Internet Marketing.
The goal of SEO is to improve the visibility and rankings of websites in the major search engines. SEO professionals work with clients to ensure that their websites are optimised for the search engines. SEO can be performed on-page on-site or off-page through a link building and text links. On-page SEO includes things like using meta tags, keyword density in content, internal linking structures, directory listings and on-page link building. Off-page SEO includes things like article marketing, content writing, URL submission, search engine submission, social bookmarking, blog commenting and more.
The Internet has changed drastically over the years. SEO has been turned completely on its head. People are not only searching for products and services anymore, they are searching for information the minute they get online. This has created huge demand for businesses that understand how to promote digital marketing online and increase their website’s rankings in the search engines and Digital Marketing Association (DMA) membership databases.
Social Media has exploded with an epicent in the form of Google+ and Facebook. Social Media is all about sharing information and spreading it virally throughout the Internet at light speed. Companies that want to succeed now need to engage in effective and creative social media strategy and SEO practices to leverage social media traffic to their websites.
SEO is not something you can do yourself. It is too time consuming and way too complicated for anyone to learn. Companies should hire a qualified SEO consultant or digital marketing expert to increase their website’s ranking on the search engines work.
Search engine optimization does include the use of backlinks. Backlinks are incoming links to a website from another website and can come in a variety of ways such as links posted on social media pages, blog comments, forum posts, press releases, directories and more. A good SEO consultant or digital marketing company will help you develop a complete backing strategy that takes your current website content marketing efforts, brand identity and keyword strategy, and leverages those strengths to create backlinks from other websites and articles that are ranked highly in the search engines.
An SEO consultant will not only create backlinks, he or she will also help you with your Google sitemap submissions and other key performance indicators. The most effective SEO strategies are those that incorporate several tools that work together to provide your website with maximum exposure. Most SEO consultants offer free consultation and have packages designed specifically for businesses seeking SEO assistance. If you want to be successful on the search engines, you must make sure your website is optimized properly.
A good SEO consultant or digital marketing company will also help you with your off-page SEO efforts. This includes working with on-page optimization, writing quality Meta tags, generating unique article titles, and working with keyword research tools like the Google Keyword Tool, competitor analysis tools and more. If you want to effectively compete with others on the search engine search pages, you need to work on all aspects of your website. A quality SEO company can maximize the potential of your website by taking care of the details.