PPC (pay per click) specialist is a person who can increase the profitability of your online PPC advertising campaigns. Pay per click (PPC) advertising is the term used more frequently than not to describe paid advertising over the internet, generally though Google AdWords or Yahoo Search Marketing Ads. Advertisers pay a fixed fee every time one of their ads is clicked on. PPC experts often work in a professional capacity for an organization, or for a specialized firm/ agency… However, there are a growing number of people who work as affiliates of PPC companies.
One of the main roles of PPC specialists is to write keyword rich copy that will attract potential customers to the advertisers’ website. This copy must be persuasive and appealing to draw people through to the payment page. Many PPC experts use cold calling, or sending out emails to potential prospects, in an attempt to sell them on the services or products offered by the affiliate. While this does occasionally work, many specialists find that getting personal with a prospect is more effective, and it increases the likelihood that they will click on the affiliate’s link, making sales.
PPC experts also need to have a good understanding of the various modules within the PPC program. They must also be up-to-date on current research and best practices regarding PPC campaigns. Writing good ad copy is only part of the package. PPC managers need to have an understanding of the program and all of the factors that affect PPC results. PPC managers need to know what the program is doing now, what the future intentions of Google and other search engines are, what type of content will be most successful, and what kind of ads are currently appearing on Google.
While a PPC specialist is important for all online businesses, those with a higher turnover or smaller advertising budgets may overlook a PPC specialist. PPC is a relatively simple concept that was developed for online marketing. However, due to its complexity, PPC requires the skills of many different specialists, including website developers, search engine optimizers, copywriters, marketers, and advertisers. Because PPC is so involved and relied upon by large companies and agencies, it can be quite expensive, especially when hiring multiple specialists for one campaign. If you want your business to succeed in online marketing and have a budget that won’t break the bank, then hiring a PPC specialist could be the right move for your business.
One of the biggest benefits to hiring a PPC specialist is their access to a plethora of PPC software programs. Because PPC is such a complex undertaking, it is necessary for specialists to leverage the power and versatility of the latest tools available. The ability to leverage a variety of PPC platforms gives the PPC specialist plenty of flexibility when it comes to implementing different campaigns, testing different advertisements, and increasing conversions. While this means that PPC specialists must also understand and utilize various marketing technologies – like SEO and social media – it also saves time and effort by allowing them to focus on developing specific strategies and ad formats.
A specialist also has in-depth experience working with a variety of business types and marketing functions. In other words, specialists know how to market to people in different industries and how to work with internal stakeholders (such as companies and brands), which give them a unique advantage over those who don’t understand any of these basic fundamentals. In addition, specialists know the ins and outs of pay per click marketing, search engine optimization, and social media marketing. Understanding how all of these marketing disciplines to work together, while integrating them into a coherent campaign, gives experts a competitive advantage over those who simply do not understand the operational complexities of running an effective PPC marketing campaign.
Another benefit of hiring a PPC specialist is that they can offer a plethora of advice on which keywords are the most effective. This is because PPC campaigns have one goal: To earn money. Therefore, a good PPC specialist will be able to identify which keywords bring in the most money for the advertiser, and pair those keywords with proper Ad Copy writing to achieve the best results. Furthermore, since a PPC campaign is a highly focused effort, specialists have in-depth experience working with the many aspects involved in making and managing a successful campaign. That includes everything from choosing the right ad block, through to writing highly-targeted ad copy and optimizing keyword research.
Finally, PPC professionals understand the importance of focusing on quality over quantity when it comes to PPC campaigns. After all, even the best-planned PPC effort is worthless if the website receives few visitors or none at all. Therefore, PPC specialists should only choose keywords that will attract a broad base of buyers. They should also avoid selecting irrelevant keywords and picking campaigns based solely on clicks. By adhering to these principles, specialists can ensure that their clients’ websites receive the greatest amount of traffic, which translates into potential profits.