What exactly is an SEO Expert? And why is he/she important for companies online? SEO stands for Search Engine Optimization. In simple terms, it’s the process of optimizing your web pages in order for them to appear on the first pages of search engines like Google, Yahoo and Bing.
A professional SEO (also called an SEO professional ()) is someone who optimizes sites in order for them to reach higher search engine rankings on major search engines. Put another way, an SEO expert is a person who knows how to receive more traffic from major search engines. SEO is actually part of digital marketing, which is an online advertising form.
SEO is a combination of several methods such as on-page optimization such as creating Meta tags and title and header tags; off-page optimization such as optimizing your web pages by adding backlinks; and integration of several other strategies, including link building, content optimization, keyword research and the use of keywords as content. The result is that you will have webpages that are attractive to the readers as well as search engines. This makes SEO experts valuable.
However, SEO is not enough. SEO techniques can be quite effective only if there is proper integration of all the above mentioned strategies. It is also important that the pages have high quality content. But if you don’t have the right knowledge about these techniques such as link building, keyword research, on-page optimization, etc., then you can take the help of professional SEO consultants. However, the responsibility of an SEO consultant is to provide you with good value for your money.
SEO is not rocket science. You can do it with ease using available tools and resources but if you want your business to really make progress and you want it to be known then you need the expertise of an SEO Expert. You should choose an SEO expert or consultant who has years of experience. Experience of an expert can give you an insight into his or her basic knowledge of SEO fundamentals such as how to optimize a website, on-page and off-page strategies, keyword research, SEO basics, website creation, etc., and can give you the basics of choosing the right keywords.
An expert SEO consultant can analyze your competition. He or she can find out the keywords that rank your website in various search engines and then strategically implement different strategies to rank high for those keywords. This can lead to a significant increase in your website traffic and improve your rankings on search engines. SEO can be divided into on-page optimization and off-page optimization. On-page optimization encompasses HTML coding such as meta-tags, header tags, etc., whereas off-page optimization involves creating backlinks to high ranking websites, article writing and submission to the directory and press release writing to gain higher rankings in search engines, blogging, social bookmarking, PPC advertising, etc.
Once you have chosen an SEO expert, you will need to pay some attention to his or her basic training and qualifications. Make sure you do your own background check to ensure that the SEO Expert you are hiring is qualified to do the work for you. Some SEO’s specialize in certain niches whereas others have broad experiences across many niches. The field of Internet marketing is very competitive and there are a lot of competitors. So, the most important thing that an SEO Expert does be research, collects relevant facts, research and analyze the competition and has come up with winning strategies to help you get higher rankings. An expert SEO consultant can help you do this because he or she understands what the search engines work like and how they decide rankings and which keywords are the best to rank high.
An SEO Expert has core skills in on-page optimization, keyword research and analysis and off-page optimization. Core skills are the fundamental building blocks of an SEO Expert. When you hire an SEO, make sure you know what his or her core skills are and what sets him or her apart from the rest. You want an SEO who can make core SEO work for your website.