What is an SEO Expert? Is there such a thing as an SEO Expert? Yes! An SEO expert (or an SEO pro) is a person that optimizing sites for higher search engine rankings, usually with the help of other professionals or software. Put another way, an SEO expert is a person that knows how to gain more visitors from search engines, typically through back links.
So who are these people? Well, there are many individuals and companies that believe that SEO experts are the wave of the future. After all, these folks know what they’re doing. These folks have developed techniques and methods to analyze and determine the “formula” for successful search engine optimization. The experts use this formula to identify what keywords and key phrases users will type into the search engines to find what they’re looking for.
This sort of “digital marketing” is very similar to traditional marketing techniques, only it’s a bit more complex and somewhat less obvious to the untrained eye. An SEO Expert needs to utilize both traditional and modern online tools and tactics in order to make sure that his or her website is optimized correctly and on the right path. Here are some examples of the types of traditional and digital marketing that an SEO expert would utilize:
Content Marketing This method of SEO involves creating articles, videos and blogs which incorporate keyword-optimized keywords that will help to boost a site’s rankings in organic searches. For example, if the user types in “puppy names,” the SEO Expert will create content marketing articles that discuss various breeds of puppies, complete with descriptions of each. The SEO Expert will then publish these articles on a variety of blogs throughout the Internet, in addition to distributing eBooks. Once the book has been distributed, it will be reviewed in an online forum where other Puppy owners can comment and offer feedback. Eventually, a website that receives high ratings in a content marketing review will rank higher in search results than websites and pages that don’t contain content marketing.
Brightening One of the most important rules of SEO is that sites should “shine” in the eyes of the search engine optimization bots. SEO Expert Eric Bressler, a SEO and copywriting specialist, explains, “A brightener is simply a page that uses lots of technical SEO terms, keyword rich in both text and images.” In other words, SEO brighteners are content that give information about the company and its products, but also give readers something to connect with, like a blog post written in the first person. This type of SEO is sometimes called “viral” because it’s easy for readers to pass along a message,
Link Building The basis of link building lies in the fact that it helps to increase the relevance of a website’s pages and content to a target audience. SEO Expert Sam Fairborn emphasizes that the value of a link isn’t just that it moves a visitor; it’s that the link connects the user experience to the site. Therefore, link building should always be done in the context of an overall strategy. This is why, in addition to link building from within, experts who specialize in content marketing should also work to support their efforts with a wide range of web marketing tools. As the brightedge expert states: “The secret to success in this area isn’t just in the keywords you use, it’s in the other tools you use to deliver those keywords.”
As every expert hopes, success in SEO depends not only on a thorough knowledge of SEO concepts and strategies, but also on a comprehensive approach that use a mix of creative SEO, content marketing, and link building techniques. Every expert strives to sharpen their skills by staying abreast of new trends in the world of SEO and incorporating them into their own campaigns. However, many professionals also realize that the very heart of SEO is learning to adopt a long-term approach to strategy development and implementation. To stay ahead of the competition, experts need to have a solid understanding of what’s happening in the competitive arena, and they must understand how every aspect of their business needs to interact with one another in order for their strategies to be successful.
As every SEO Expert recognizes, there are a number of ways to optimize your website and increase your search engine rankings. No matter which tactic you choose, however, a basic understanding of how search engines operate is essential. By taking the time to learn about how search engines work – both how they work and what they look for – an SEO Expert will have an invaluable edge over other online marketers. Every expert should strive to implement the best practices within their own business, but all SEO experts should also be aware of the basics of SEO so that they can adapt their tactics with the times and optimize for the specific market niche they’re interested in. With a solid understanding of SEO fundamentals, any self-respecting SEO Expert will stand out among the competition, and their competitors will fear them.