An SEO professional is responsible for optimising a web site for the purpose of enhancing its rankings on the search engine result pages (SERPs). An SEO professional can be called by many names: search engine optimisation (SEO), search engine marketing (SEM) or search engine optimisation (SEO). A qualified SEO professional will know what the best strategies are to improve the SERPs. A qualified professional should also have a good understanding of search engine regulations, e.g. he/she should be familiar with sitemaps. An SEO consultant is also known as SEO pro, SEO expert or SEO marketing specialist.
An SEO professional can help to drive quality traffic to a site. This is achieved by improving the site’s on-page usability, visibility and search engine rankings. An SEO professional should also understand how to achieve targeted traffic – e.g. if you need to increase targeted traffic to your web site then a specialist may be able to use link-building techniques, for example.
If you want a successful website then a good SEO strategy can help you move ahead in time. An SEO professional will first conduct an on-site audit to determine where you currently stand. It is common for companies to fall behind in key elements such as SEO strategy, Link Building, or content; and even when they catch up they may not proceed fully. Therefore, an on-site audit is a critical step for companies who wish to remain competitive.
In order to understand the importance of an SEO audit, it’s useful to look at search engine behaviour. Search engines continually crawl the internet to gather information about websites and their visitors. They then decide what is important and what is less important based on their findings. This is why it is so important to get good search engine positioning. Good search engine positioning will attract more visitors and ultimately increase your company’s overall traffic.
Search engine positioning isn’t just about designing a good website though, it is also an essential part of an effective marketing strategy. One of the key benefits of having a SEO professional involved from the outset is that they will work with you to identify the right keywords to target. Keywords are the words which customers use to find your products and services. Therefore it is essential that you identify these words before you launch your product.
A SEO expert will know which keywords to target because he or she has undertaken research into how the search engines rank websites. These specialists can also advise you on the most effective techniques for driving organic traffic to your site. Organic traffic is free traffic which results from the efforts of the customer. It is the most effective type of traffic since customers are attracted by an organic search engine result, rather than one that has been optimized for the search engines.
However, this type of traffic can take time to generate. Because search engines place websites in categories based on their relative positions, it can take considerable effort to rank highly. Organic clicks are usually generated by PPC advertising or paid advertising. If you don’t have the budget to pay for PPC or you want to get your marketing messages out to as many people as possible, then you won’t achieve success via organic clicks alone.
You can do quite well without SEO expertise, but you’ll never achieve the success that some of your competitors achieve. The importance of SEO expertise can never be underestimated. Your online presence depends upon good search rankings and you won’t achieve good ranking without SEO knowledge. An SEO professional will be able to help you achieve good search rankings and this can lead to high quality traffic. SEO is more than just a buzzword; it’s the backbone of any good online business.