Many people believe that when you hire an SEO professional you are simply hiring somebody to optimize your website for search engines. However, SEO is much more than just optimizing your website for search engines. SEO professionals also do link building, article marketing, social media marketing, and PPC marketing. They also get into all the nitty gritty of running a business. They understand how to set up your pay per click advertising campaign, what kind of content to publish, how to keep visitors coming back, and all about Google AdWords.
So how can you know if an SEO specialist is right for your business? There are eight basic things to look for when hiring an SEO specialist. Here are the top 8 key things SEO professionals look for when hiring a client.
Creative thinking. Is the SEO specialist creative enough to not only think outside of the box, but to create content marketing campaigns that are search engine optimized? Content marketing campaigns that are search engine optimized are the backbone of successful online marketing campaigns. If the SEO specialist doesn’t have a way to create content marketing campaigns, then they probably won’t have a way to survive on the Internet. On the other hand, if they do have a way to create content marketing campaigns that survive on the Internet, then they are definitely worth working with.
Analytical mind. An SEO specialist needs to be analytical, which is something that the average marketer can’t always do. If you can’t figure out the real reasons why your competitor’s sales are going down or up, then you may never truly succeed on the Internet. As an SEO professional, your job is to analyze the behavior of people who are searching for the same thing as you, as well as the behavior of the search engines. This analysis is very important, because it allows you to devise marketing campaigns that will not only get you more traffic, but will also drive up the amount of sales that your business receives. An SEO specialist has to be able to dissect all of this data and create strategies that will help you dominate the search engines on the Internet.
Experience. In addition to understanding the inner workings of search engines, the SEO professional also understands how the digital marketing landscape changes on a daily basis. Every day, new search engine algorithms are introduced and old search engines are either updated or modified to accommodate the new digital marketing landscapes. SEO professionals know how to navigate these waters and are always working to bring the Internet to where it can be used most effectively.
Passionate about the products and services that they promote. In order to really have success on the Internet, it is crucial that you have an interest in your clients, customers, products, and services. When an SEO expert sees that you are only interested in making money off of his work, he is going to direct his marketing efforts towards that end. On the flip side, when an SEO specialist feels that you truly care about the products and services that he is promoting, he is going to do everything in his power to make sure that those products and services get the exposure that they need. That includes using strategic advertising techniques and methods, such as search engine optimization.
The newest digital marketing trends. While search engine optimization professionals are always looking for new ways to market their websites, there are also times when they look back to the more ancient forms of digital marketing. When this occurs, you can expect that the results that you are getting from your SEO efforts will be geared towards the older, proven methods that are still highly effective. However, even in this case, an SEO professional will take the time to look at the newer trends and find creative new ways to get the message out about your website. For example, you may want to focus on video marketing instead of simply posting a link over again.
The current trends. Search engines are seeing a lot of changes in their algorithm and techniques, which means that SEO professionals are having to change how they approach their marketing. As a result, there is a new trend that is emerging and it is related to search engine optimization, known as “link building”. Link building simply involves finding other websites that have a strong interest in your product or service and then offering to exchange links with them.