SEO stands for Search Engine Optimization and that is what it is all about. What are search engines, you ask? They are large databases that contain information about websites. In fact, the term “Search Engine” was named so because these large databases were created and funded by search engine companies (that’s why they got the name).
So what does an SEO Expert do? That is a question you might be asking if you are interested in hiring a SEO expert for your website. An SEO Expert will optimize your site in such a way that it will rank highly in the major search engines like Google, Yahoo and MSN. How is this accomplished?
When using the Google Content Network (run) to publish your website, the SEO Expert will create unique articles and submit them to the relevant sites. These articles must contain the keywords that are optimized in the URL’s and titles. The Expert will then “spider” the search engine results pages to find those keywords that link back to your website. He will do this in a number of different ways. He could do it manually, which is tedious and time-consuming. Or, he could pay someone to do it for him.
An SEO Expert knows how to use key phrases in his articles that will link back to your site. He will also know where to place those links so he can get the most benefit from them. There is a cost involved with an SEO Expert, but in most cases it is well worth it.
If you have questions about what an SEO Expert does, you might want to do a search on the internet and see what comes up. You will find many blogs and web sites dedicated to the topic. Ask around to find out who the most popular and well-respected SEO Experts are and then look for some independent verification of the claims made in those blogs and web sites.
What else should you know about an SEO Expert? You should know that they are hired by a company to optimize or ‘sell’ their website to customers. The site needs to be ‘sold’ not just to browsers but to search engines as well. The SEO Expert has to understand the ins and outs of how the search engines work and how they rank websites. An expert has to be very familiar with search engine optimization and how it works.
An SEO Expert will be an asset because they can increase your website’s traffic and bring you sales. What you really want is more traffic and sales, but not necessarily higher costs. An expert can help you lower your costs, which means your website will be more successful.
As with any service that you hire, you will want to know how to choose the best SEO Expert for your needs. You should ask the SEO Expert for references from his/her past clients and also look at their website. If the website does not really excite you, move on to another firm that does. Finding the right SEO Expert is a process, but it is an important one.
One of the first things you should ask the SEO Expert about is what types of keywords is he using for your website? This is imperative, because certain keywords may drive more traffic to your website than others, and some may not show any interest after clicking your ad. The SEO Expert should know these things, and should have a whole library of keywords for you to choose from. Be wary, though, if the SEO Expert seems to be unsure of what your website is really worth.
Do you like the layout of the webpage? Is it easy to read? Do you feel comfortable navigating or using the website? These are things that only an SEO Expert can answer for you, so pay close attention.
The next thing you should be looking for is whether or not the SEO Expert updates his blog regularly. If he posts daily blogs on various subjects related to your website, that’s great. You need fresh content all the time, especially with the constant changes that SEO’s experience in this field. But do you have a daily schedule in place? Can he give you his full attention every day?
Lastly, but certainly not least, ask yourself whether or not the SEO Expert has helped build or expand his own website. If the SEO Expert has built a successful online business, that means he knows how to build a website. Does he offer ongoing consulting services? Can he recommend any companies? If he can recommend good companies, then that certainly bodes well for your own needs.