If you want to employ a PPC or pay per click (PPC) expert, then there are three important steps that you need to take. You can source PPC expert talent from several sources such as freelance websites like odesk and guru. You can also find PPC experts by joining up with various online bidding sites such as Clickbank, Workpay and Olx. These experts will bid on keywords that match your specifications and bid based on their experience and skills. Following are the three steps to get PPC expert talent.
Write a keyword research. You need to decide your target audience, the type of PPC ad that you intend to run and how much you would be willing to spend on this ad campaign. You can source PPC keyword research talent from freelance sites like odesk and guru. These sites will provide you keyword analysis, data and statistics about the most searched keywords in Google AdWords. Then, shortlist and interview PPC experts. During the interview process, the experts will be able to show you their work experience and the techniques they use in optimizing PPC ads.
Write effective writing skills. In order to bid on lucrative PPC keywords, it is essential to have a good grasp of the latest trends in PPC. It is vital to develop writing skills so that you can present your ideas logically and correctly to your PPC client. In addition, your writing skills need not only be good; it is even better if they are top-notch.
Join a marketing department. Working with a marketing department means that you will be in close touch with experts who are in charge of PPC campaigns. This is very important because your PPC campaigns will need to be tweaked regularly in keeping with changing trends in search engines. As such, joining a marketing department makes sense. You will also get access to PPC campaigns tested by PPC experts and fresh ideas for creating new campaigns.
Analyze the ads. Once you have shortlisted a few PPC specialists, go through each of their websites. Go through the ads and identify what they do to effectively target a particular niche. If you find that one of the PPC adverts has a great strategy but it is not very effective in driving traffic to your website, then change it. Do not worry too much about changing the overall design of the PPC campaign as the trends for online advertising do not change all that quickly anyway.
Look at their past work experience. Your PPC specialist should be able to show you examples of his or her work. Be sure to ask for a former client’s comments and testimonials. If possible, talk to people in the advertising field to find out what they think about the services offered by the PPC company. Remember, if you hire a specialist who lacks experience, you might end up paying for things you did not expect to pay for!
Work with a PPC management service. PPC specialists are always going to need help with their campaigns. Some companies might not have the resources themselves to keep track of analytics data or ad campaigns. Instead, they will work with a PPC management company who can help them keep track of the campaigns and analytics data.
Keep track of the PPC company’s tools. You will likely be offered the latest PPC software packages to help with tracking your campaigns. You will likely also be offered PPC monitoring and reporting software as well as tools to help you interpret the data from your campaigns. Make sure that you are happy with these tools before hiring a PPC manager. After all, you will want the best PPC service that is still being updated on a regular basis.