What Does an SEO Professional Actually Do? “Search engine optimization” is a term that you hear a lot of the time but don’t know exactly what it means. “SEO” is actually short for “search engine optimisation”.
So, what does this mean? Quite simply, SEO means “search engine optimised”. Now, some people think that this means that SEO is some sort of tricky process that involves changing HTML code. This is not the case at all – SEO is a simple process that any SEO professional will be happy to tell you is a “walk in the park”. In fact, most SEO Experts will tell you that one of the best ways to increase your SEO rankings is to use proven digital marketing strategies.
SEO experts are always looking for new ways to improve the quality of their client’s websites. One of the best things that they can do for a client is to implement proven and effective SEO strategies straight from the horse’s mouth. SEO professionals know just what it takes to make sure that their clients see their rankings start shooting up (or shooting down). Let’s face it; if someone sees your website’s rankings increasing (or decreasing) they are going to click on it – and it’s likely that if the click-through rate is high, then your conversion rate will be even higher!
Most SEO Experts will agree that one of the keys to maximising your SEO results is to find good fresh content and to spread it around on the Internet so that the right people see it. They often say that content is king (and this is true). But how do you get the content onto the Internet? You need to employ a good SEO practitioner who has experience in Search Engine Optimisation (SEO) to do the work for you. They will do a thorough search of the Internet for relevant keywords and build links to your site in an effective way.
SEO professionals will also tell you that your ranking is most likely to rise if you stick with a few key principles and if you build your site around these principles, rather than trying to fool the search engines into thinking that your site is unique. For example, you need to optimise your website for the search engines and stay away from black hat techniques such as link building. If you try to trick the search engines by creating links inside other sites, this can result in your website being banned from the search engine indexing databases. Instead, stick with natural linking – where you create links within legitimate websites owned by others. The search engines will still recognise the links as valid. The purpose of these natural links is not to try to boost your rankings but to create a dialogue with the search engines whereby they feel that your site is genuine.
Another important point to remember is that it is very difficult to rank well for highly competitive keywords. At best, you could get somewhere around page three of Google’s search engine results. However, there are a lot of businesses who try to target this market and their efforts often fail. For example, a company that offers travel insurance will probably rank well for some local specific terms such as travel insurance but not so well for travel related phrases such as emergency travel medical assistance. The reason for this is that the main keywords for this type of service are very competitive. So, to get an edge over the competition, it is best to focus on low to mid-level keywords with plenty of search engine Optimization (SEO) links.
Besides off-page tactics, off-page SEO is just as important when it comes to boosting your rankings. These include effective article marketing, directory submissions, press releases, social bookmarking and blog commenting. An SEO professional will tell you that articles are by far the most cost-effective way to promote your business online. In addition, SEO specialists can help you write an effective article and then publish it in various article directories to attract more potential customers. Of course, press releases are also another great way to promote your website in an ethical manner.
Another thing to consider is how to target the right keywords. Keywords need to be relevant to your business in order to rank well for those terms. Therefore, if your product or service is based on natural products or services, then you should use natural keywords such as house wares or cleaning products to target potential customers. On the other hand, if your products or services are based on artificial intelligent computer systems, then you should avoid using the word “robot” as your keyword. This is because search engines have recently discovered that keyword stuffing is considered to be spamming and it is not worth the risk.