What is an SEO Expert? An SEO expert (often referred to as an SEO pro (“SEO” or “search engine marketing”) is someone who optimizes websites to reach higher search engine rankings using proven strategies. Put simply: An SEO pro is someone who knows how to get more visitors from search engines without spending money on advertising. This includes strategies like:
The basics of Search Engine Optimization. So, what is SEO, really? SEO (Search Engine Marketing) is a set of practices and strategies that have been employed by many companies and businesses to greatly improve the odds that their websites will appear on the first page of results pages for relevant search terms. These practices include keyword research, link building, content optimization, and advertising strategies, among other things. A company that makes and employs these various tools competently can reap huge rewards.
The Google Panda Update. The latest Google panda update cracked down on some of the most problematic SEO practices. Many SEO experts predicted this would be the demise of many SEO practices, such as link building campaigns that were heavily relying on highly specific keywords. The result: Many SEO experts resorted to making drastic changes, like completely revamping their websites in an effort to avoid being removed from the index entirely, and making drastic changes to their linking strategies.
Social Media Marketing Expert. As a general rule, the best SEO experts are also social media experts. This is because SEO rankings are largely dependent on the volume and quality of traffic to a website. Therefore, a great SEO analyst must not only focus on the mechanical aspects of optimization, but must also consider the psychology and user experience aspects of the field. This includes studying what works for users and what doesn’t, and applying that knowledge to optimizing company websites.
Search Engine Optimization Expert. Although a great number of factors go into determining search engine rankings, one of the most important is content. SEO ranks are largely determined by the quantity and quality of the original and unique content. However, a great number of companies still attempt to use SEO tactics that rely purely on keyword optimization. A great SEO analyst should also focus on several other aspects of optimization. Keyword analytics is a common tactic, which measures keywords usage and competition.
Content Analysis Expert. Content analysis is another crucial aspect of optimization that a great number of companies ignore or choose to ignore. The majority of SEO efforts are in reality link building strategies. Experts know that content is king and that the most important aspect of successful SEO is understanding how to select keywords that will drive highly targeted organic traffic. A great content analysis expert knows the secrets of successful link building campaigns.
If you are seriously considering optimizing your website, it is vital that you consider all three of these basic points. In short, SEO means Search Engine Optimization. These are the basics.
To sum it up, it is important that you ask yourself if you really need to hire an SEO Expert. If you simply do not have the budget for one then consider the advantages of optimizing your site with the fundamentals – keyword research, content analysis and link building. Once you master these three technical issues, you will be on your way to successful search engine marketing.
Now, back to the original question: What is the difference between a good SEO Expert and a bad one? The difference between a good SEO Expert and a bad one is their domain strength. What I mean by this is that an Expert with good domain strength will be able to rank for a greater variety of keywords that may not be available to an individual who lacks SEO knowledge. So, in short you will have more chances of achieving top rankings and achieve first page rankings.
Domain Strength SEO is a very competitive arena and the best SEO experts are able to rank for a wider variety of keywords that individuals without this level of expertise may not even be able to achieve. As mentioned above, SEO is a highly competitive arena and the ability to rank for a wide range of keywords is a big part of being successful. As mentioned, this is why the domain strength of an Expert is such a big part of any successful SEO campaign. When an SEO Expert ranks for a number of keywords that are popular, this means they have the ability to rank for many more keywords, which leads to a lot more traffic and potential customers. This traffic creates the potential for higher profits and the ability to increase your revenues with very little work.
Another Way An SEO Expert Can Help You: Social Media Another way that an SEO Expert can help you is with social media. One of the newest forms of marketing, social media is used by millions of people every day. Just about every major company has an online presence and uses social media as a way to share information with their customers and prospects. In fact, this form of marketing has become so popular that many large companies now outsource their social media efforts in favor of hiring an SEO Expert. A great SEO Expert can increase your traffic, improve your rankings, and take care of all the tasks that are needed in a timely manner. Now there are a couple of downsides to using an SEO Expert for your social media campaigns, the first being that an SEO Expert is very expensive and usually the cost outweighs the benefit.