PPC (Pay-Per-Click) specialists are professionals in online advertising, responsible for designing and planning the optimization and effectiveness of online advertisements. You could work from home, usually in the marketing department of a larger company, or for either a small or large PPC agency or digital service where you will handle campaigns for a wide range of customers. The job could also be done full time at companies that have their own marketing departments or outsourced to a lower level. In either case, you are responsible for gathering leads and managing campaigns and should be able to work independently, if desired.
The term “PPC” is an acronym for “payment-per-click” and refers to any search engine optimization advertising that uses ads related to the content of a website. It’s been around for quite some time, but now many PPC specialists are self-employed, working on their own. Some specialise in one particular area such as Google adwords, while others are generalists who can handle all types of PPC campaigns. Many PPC specialists use email marketing to manage their campaigns, using software to send targeted messages to qualified leads.
There are many ways to promote a website these days. One of the most effective ways is through search engine optimisation advertising. Search engines allow users to browse through websites based on certain keywords. Those with good listings get more traffic than those that don’t, so this makes PPC an attractive option for both website owners and PPC specialists. To make money from PPC, you need to have a good keyword list, which is usually based upon input from your customers. Keyword specialists can help you choose keywords that are cost-effective for your campaigns.
A PPC specialist will also be able to advise you on the best keywords for your PPC campaigns. In addition to keyword research, specialists can also offer advice on how to structure your adverts, what kinds of adverts work well online, how to create successful campaigns, and so on. This all takes time, so it’s important that you trust the professional who is advising you. When you sign up with a PPC provider, you should be given a complimentary website.
A specialist’s job is to create a PPC campaign. This involves planning the most effective way for you to reach your audience. They start by researching the target audience and researching what keywords they would likely search for when looking for a product or service similar to yours. Then a campaign will be developed and sent to the PPC directories. The specialists will then write ads based on the keywords the customers searched for. These ads will link to your landing page, or the page where the customer will be able to find more information about your company.
When a PPC campaign is being developed by a PPC specialist, there are several options available to him or her. These options include off-page optimization and on-page optimization. Off-page optimization refers to making sure that your PPC listing appears in search engines. Sometimes this is as simple as ensuring that the URL includes your brand – if possible – and includes your keywords. On-page optimization is more involved, but involves more SEO, or Search Engine Optimization. This includes the use of tags, meta-tags, keywords, titles and more.
Once a PPC campaign has been developed for you, it’s important that you keep an eye on its progress. Check the performance of the PPC ads to ensure that they are reaching the websites that you want them to. Ask the specialist to monitor the campaigns to ensure that they are working to your expectations. A specialist can also help to monitor results to check whether your ad campaigns are achieving what you had hoped for. However, specialists aren’t just here to tell you that your PPC campaigns aren’t reaching where you’d want them to, they’re also there to work with you.
Some PPC marketing specialists might only be able to assist you with a small percentage of your PPC campaigns. In fact, some specialists may only work with a handful of their client’s businesses at any one time. If this is the case with your business, then it might be worth hiring a specialist altogether. The benefits of hiring a specialist outweighs the small handful of cases where a PPC specialist will not be able to help you.