An SEO expert (or simply an SEO expert) is a person who optimizes sites for the purpose of achieving higher search engine rankings with the use of specific keywords. Put differently: An SEO expert is a person who knows how to attract more traffic from the search engines. Needless to say, this is no trivial task. This process can be tedious and arduous. It takes time and research in addition to a lot of determination, discipline and dedication.
SEO Specialists tends to specialize in particular areas of optimization such as article marketing, directory submission, link building, online advertising, blog management, keyword optimization, web analytics and many more. SEO Specialists also work on contract basis with other specialists and companies. They ensure that your site is optimised so that it meets the requirements of the search engine. SEO specialists also make sure that your site is placed at the top of the search results page.
So, what does it take to become an SEO expert? There are many things to consider and a number of paths to take before you choose a path and stick with it for the long term. But the very first thing to consider is your interest, passion and ability. An SEO specialist with a degree will generally better equipped to succeed than someone without a college degree, although a good knowledge of HTML will be a definite plus. So, what are some of the things you need to know if you want to pursue a career in digital marketing?
You need to understand search engine optimization (SEO). Search engines rank web pages according to a certain format called SERP, which consists of a root domain name, title, summary, and keywords or key phrases. Keywords or key phrases serve as a means of identifying your web pages. When using SEO techniques on your site, you want your pages to show up for the specific keywords used, and not be listed separately. This can have a big impact on your page ranking and the amount of traffic you receive.
An SEO specialist can help boost your search engine rankings by using certain techniques or changing the way you use them. A SEO expert will typically review your existing website, determine what needs to be changed, and make suggestions as to how to accomplish this. Many SEO specialists are actually designers by trade. You need someone who understands the entire SEO process and how it impacts your ability to rank well.
SEO is broken down into two major categories; organic and inorganic. Organic SEO is what most people think of as ‘quality-based’ SEO, like Google’s organic search engines for example. Organic SEO relies heavily on content marketing, like on blogs and articles, and has almost no dependence on advertising. Inorganic SEO, such as pay-per-click, has very high advertising and linking ties, and relies much more on search engine algorithms. Most SEO specialists fall into this category, along with others like Google X.
Another SEO Expert factor is domain strength. Domain strength is determined by the number of one-word domain names linked to the website. The higher the domain strength, the better chance a site will rank higher for its chosen keyword. SEO specialists can analyze your domain strength to make suggestions as to what tags, title tags and other content features to include in order to increase your chances of ranking higher. This is called “content marketing”, and an SEO Expert will make suggestions about how best to incorporate it.
The final SEO Expert factor is best practices. Best practices are the rules or guidelines Web surfers follow when they seek information. These can include the specific format for a URL, title tags and bolding and italicizing keywords. These practices can also be incorporated into the design of a website, creating consistency among the web pages and ultimately boosting your search engine marketing. Many SEO specialists offer best practices advice as part of their SEO portfolio.