SEO Specialists assess, test, and changes a site so that it is more optimized for the search engines, then the site then ranks higher in the overall search results for various key search keywords on major search engines like Google and Bing. An SEO Specialist performs page analysis across a site to make sure that search results are both relevant and to develop a positive user experience, increasing site traffic, lead generation, higher page rankings, and ultimately more business. There are many areas of SEO that an SEO Specialist could focus on, but these are the most important areas. SEO is the lifeblood of a site and without SEO you simply cannot rank highly on the web.
On-page SEO refers to how the pages on a site are constructed and are interact with by users. This includes meta tags, title tags, keyword density, HTML coding, image tags, content formatting, etc. The content and HTML coding is how relevant the information on a web page is to the search engine’s query. Keyword density is the keyword density of each web page relative to the total number of words in the actual text on the page. An SEO Expert will also check the site’s image tags to make sure that images on the site are optimized and not excessively used. The goal of on-page SEO is to make sure that search engine’s spiders and users can easily access the information on a site without having to wade through a lot of irrelevant or sometimes harmful information.
Once on-page SEO is complete, an SEO Expert will optimize the title tags, which is the first point in SEO. SEO experts will often apply best practices to title tags to make sure they are as relevant as possible and are not too similar to other sites. Some of the best practices that an SEO Expert will apply include avoiding words that have been overused, keeping sentences and paragraphs short, and keeping URLs short and simple. There are many other best practices and rules for optimizing title tags, so if you don’t know them it would be wise to ask someone who does.
Once a page is on the first page or two of search results, an SEO Expert will do what is called “deep linking”. Deep linking is the process of linking unrelated high ranking pages together in an effort to improve the overall ranking of a site. For example, if a site had just been added to the first page of search results for “apple”, the SEO Expert may start linking to “iphone” and “apples”. Another good thing about deep linking is that it can increase the rank of a site without actually attracting new visitors to the site. In other words, the SEO Expert will get maximum results from a little effort.
In addition to optimizing title tags and deep linking, an SEO Expert will also try to make sure their site is included in as many directories as possible. Search engines are always looking for new content and new websites, so many people believe that this is an easy task. However, it isn’t! To submit a site to as many directories as possible requires months of work, which is something that marketing managers don’t want to do. So an SEO Expert is hired, because not only do they know how to submit to the directories, but they know how to market the site in order to get as many people to visit it as possible.
Search engine optimization professionals aren’t just internet marketing managers; they are also social media experts. This is because SEO specialists job description includes managing online reputation management. As people begin to post comments and reviews about a site, it becomes important for the SEO Expert to manage these comments intelligently and be sure that the tone of the comments are in line with the content of the site. Social media is one of the fastest growing forms of online communication, so it’s important for anyone handling any form of online reputation management to learn how to use it effectively. In addition to managing social media accounts, SEO experts must also make sure that the keywords and links used in the posts are correctly spelled, properly capitalized, and that the spelling is right.
Search engine optimization specialists job description also includes content marketing. This is when an SEO expert writes SEO articles, blog posts, press releases, and other SEO content. Content marketing involves the use of SEO to increase the popularity of a site by writing quality articles that provide relevant information to the readers, in order to drive traffic through SEO strategies like backlinking and keyword optimization. Brightedge is another method of content marketing, which uses SEO to drive traffic and to advertise a site by writing articles, press releases, blog posts, and other content marketing methods. SEO article writing is a way for SEO Experts to generate content for their clients, while Brightedge works under the assumption that SEO is not just a method for increasing website traffic; it is also an effective way to sell products.
The last SEO Expert Services that we will discuss is Brightedge, or rather, its analytics component. Brightedge, like many other SEO tools, are primarily used to determine the effectiveness of an SEO strategy. Brightedge offers an extensive set of analytics, including but not limited to, web analytics, mobile analytics, social media analytics, and other analytics components. Through these components, an SEO expert can see how the website is performing on a monthly basis. Through these analytics, an SEO expert will be able to determine which areas of the website need more work, which need to be re-done, and which areas are quite successful. SEO experts should also take full advantage of the analytics that are offered by Brightedge.