When you hire a PPC specialist, there are three different steps to setting up your campaign. Most business owners are so used to PPC that they don’t think they need to learn the various details of setting it up. However, when a campaign is launched, there is no turning back.
The first step in setting up your PPC campaign is to choose a search engine. Google and Yahoo are the most common, but you should also consider Bing, AOL, MSN, and several others. All the search engines allow you to set up a campaign, but they all offer different features.
The next step in setting up your PPC campaign is to create a landing page. This page will be the only part of your campaign that will be seen by people who visit your site. It should be designed to capture their email address and their name so that you can get more interested visitors.
There are two methods of designing a landing page: use HTML or to hire a search engine to design one for you. A PPC specialist will do this for you. By using HTML, you risk the pages looking too similar but using search engine driven content is easier on the search engine’s servers.
Most times, it is desirable to have a link on your website’s home page to another page. You will not use this link much, but it will help your site rank better in the search engines. If you do use it, though, try to avoid unnecessary words such as “free,” “try,” and “try again.” When a PPC specialist designs your landing page, he or she will make sure the most important things are emphasized.
The next step in setting up your PPC campaign is setting up your pay per click advertising. Pay per click advertising is a form of advertising that doesn’t cost you anything unless people click on the ads. Since there is no cost to you, you can increase your marketing budget without limit.
First, determine how much money you want to spend on your pay per click campaign. Next, find a reputable PPC specialist and use him or her to set up your campaign. You will then set up your ads to target specific keywords that people are searching for.
When choosing keywords for your PPC campaign, make sure that you choose something that people are interested in searching for. There are many free tools available on the Internet that you can use to research keywords. Some examples of free tools include WordTracker and Google AdWords Keyword Research.
The other step in setting up your PPC campaign is keyword research. A good keyword research tool will allow you to keep track of how many times a certain keyword has been searched for in the past month. These tools are easily found by using the search engines or browsing online forums.
After researching your key phrases, you will know what they mean. You can then choose your keywords. Once you have chosen your keywords, you should test them out by submitting your ads to the search engines.
After you have tested the keywords with your PPC ads, you can determine which ones are generating the most clicks. Once you know which keywords are making the most money, you can then put those ads on your site. Remember, these are not 100% guaranteed to make you money, but if you are not getting any clicks at all, it could be a sign that those keywords just aren’t worth it.
With the steps above, setting up your pay per click campaign is easy. However, if you are going to use aPPC specialist, make sure that he or she knows about your site and understands the need for frequent maintenance. Doing this will reduce your costs and prevent any downtime.