What is an SEO Expert anyway? An SEO expert (often called an SEO consultant) is someone who optimizes sites to reach higher rankings in search engines. Put another way: an SEO expert is a person who knows how to gain more traffic from search engines without paying a dime. Sounds too easy, right? Not really. In fact, it’s not.
Before I tell you what it takes to be an SEO expert, I want to make sure you understand why you need these skills. To put it simply, search engine optimization is the art and science of optimizing websites for higher rankings in Google and other engines. That means you have to do a lot of backlinks, keyword research, link building, keyword positioning, image optimization, and a lot more. If you master the skill set I’m talking about, then you can literally build a business overnight. Let me explain.
SEO is about a lot more than keywords. One of the keys to SEO success is strategic thinking. The truth is, the more strategic you are about SEO, the better your results will be. If you learn the basics and know how to apply your new knowledge on a daily basis, you can be successful at driving traffic to any page on any website. Here are some of the main skills required to implement this strategy in your business.
Link Building Specialist – This is the bread and butter of SEO. Specialists gather links to a site, which increases its rankings and visibility in the search engines. Of course, there are dozens of other skills required, but these are some of the most important. So, if you want to become an SEO specialist, these are the skills you need to master.
On-page Optimization Specialist – This is the heart of SEO. It involves understanding how to optimize a website, so that it receives targeted traffic. This is often done through researching keywords, building links, and using content marketing to boost the rankings. SEO is all about increasing your website’s rankings, which drives traffic to your site. So, if you want to become an on-page SEO specialist, you must master the skills of creating relevant content and making sure that your content is optimized for the search engines.
Off-page Optimization Specialist – These SEO specialists are the ones who focus on the mechanics of the site itself. These include analyzing the backlinks, analyzing the site structure, creating effective landing and opt-in pages, and testing for keyword competitiveness. Basically, they’re the ones who work with you off the page to ensure that your SEO strategies are effective.
Finally, there are a few final SEO skills that are absolutely crucial for anyone with an internet marketing business. One of the first things these specialists will do is identify your competitors. They’ll look at their websites, and figure out what they are doing to get ranked so that they can beat you. Then, they’ll figure out ways to beat their competition, meaning they’ll need to learn as much as possible about the algorithms that search engines use to determine rank, and how to beat them.
As you can see, SEO Specialists is quite a bit different from regular website owners. If you want to work as one of the specialists, you’ll need to develop an impressive portfolio of past projects. In addition, you’ll have to take the time to master your own skills, and make sure that you know all of the ins and outs of SEO. You’ll also need to build up your knowledge of search engine optimization in general, and be prepared to test your own skills against others. It’s definitely one of the most competitive niches out there, but if you can master the techniques and learn to optimize your own site, you’ll have nothing to lose.