The idea of being an SEO professional may sound overwhelming to some but there are a number of simple SEO concepts that can get you started in no time at all. Search engine optimisation is the science of getting websites noticed by the search engines, usually through links to them appearing in other websites. The algorithms used to rank search results are regularly changed and therefore the methods used to optimize a website are constantly changing as well. An SEO specialist is someone who can read this change and adapt his or her strategy accordingly. SEO is not a one size fits all solution and it does take effort to be successful at it.
Another way of looking at SEO is to view it as a science of sorts. One cannot simply decide to place a link to a website in an article and expect it to rise in the rankings. This requires the use of several different tools such as Meta tags, keyword density, back linking and more. Another way of viewing it is as a form of optimization. This means that a professional will look at each element of a website – its content, design, function and so on – and look for methods of making these parts more effective for gaining the best possible ranking. An SEO expert also knows how to avoid the most common mistakes that are commonly made when optimizing a website.
Another way of viewing it is as a process rather than a singular solution. Optimizing a website is only part of the game. The SEO consultant will advise you on which content needs to be improved and how best to accomplish these changes, ensuring that each part of the process is done properly. To make matters even simpler, search engines work much the same way and know that every page must contain relevant information in order to prove relevancy to a search.
In this light, it makes sense to employ a professional who uses black hat methods for SEO rather than doing it yourself with white hat techniques. However, just because black hat SEO isn’t the fastest or easiest way to do things doesn’t mean that you cannot make it work for your business. This in-depth knowledge comes with years of experience in SEO, so it’s no surprise that they have developed their own unique set of best practices. And if you choose to go with an SEO expert, they will ensure that you adhere to all of these best practices and you get the results you need in order to reach top search engines.
One thing that search engines cannot see, is just how much social media information you’re sharing. Social media is becoming more important to web users, and the algorithms used by search engines still recognize them. Therefore, it’s important for you to engage with social media and use it to gain high rankings. One of the easiest ways of doing this is through the use of featured snippets.
It goes without saying that a website must have relevant and engaging content. But the experts at Brightedge realize that the very same content could also be deemed as spam by search engine algorithms. So, what they do is use highly optimized keywords which link directly back to the content on their website. Because these keywords are highly related, the search engines realize that the page being linked to is a good candidate for being ranked highly. And when the page makes it to the featured snippet at the top of the SERPs, it instantly benefits from the feature.
Another thing that SEO experts have to offer webmasters is a series of basic principles. Some of these include the importance of linking to relevant content and creating links that appear natural and honest. In addition to this, it’s always smart to avoid overstuffing keywords on a page, and instead, use a variety of related phrases. The experts at Brightedge also suggest that when using HTML coding on a page, certain coding points are known as “code points” and these can affect the algorithm. So it’s wise to research the various code points in question before using them on a website.
A number of other things that Brightedge SEO professionals believe in include the importance of keyword density, the importance of leading keywords and key phrases in titles, URLs and meta tags, the need for on-site and off-site link building and of course, good link building through “featured snippets”. So, what does all this have to do with search engines? Well, the experts believe that websites which feature good keyword content will rank better than those which don’t. The reason for this is simple – search engines want to provide the most relevant search results to their users. This is one of the reasons why they make changes to their algorithms on a regular basis. So it stands to reason that if your website features high quality keyword content, it will help your site climb the ranks of search engine results and earn more money.