An experienced, qualified SEO professional will analyze your website; assess your business goals and targeted traffic; and identify specific techniques to improve your web page ranking and search engine visibility. The remedies your SEO professional may recommend include something relatively simple like updating your HTML header tags to resolving structural problems that hinder search engines from indexing and crawling your pages. But do you know how to write that SEO friendly headline?
When Google first launched their popular Google Keyword tool it was a big deal, and Google Keyword tool became the go-to tool for webmasters. So it’s no surprise that the majority of website owners want to optimize their websites with Google Keyword.
But you need to remember the way Google Keyword works. It doesn’t matter how good you are at using keywords, if your keyword density is too high or too low, you will be penalized by Google.
So the best solution is to create a website that has a high keyword density, but does not contain many competing keywords. This is why article marketing is so effective, because it provides a great value proposition to your audience: they get content that is relevant to what they are looking for, they get informative articles, and they get a link from you to your main website.
If you’re writing articles, one of the easiest ways to get the most benefit from SEO is to use “keyword stuffing” techniques. This can sometimes work, but often times it will backfire. I’ve always used keyword stuffing in my articles, and it has worked well for me, but it usually gets a person banned from Google.
The trick is to use keywords that your readers would rather see than other competing keywords, but which have not yet been searched for by search engines. By using this technique, you create a niche in which you place your keyword, but also provide a link pointing back to your main website to help visitors find it.
So when someone searches for “Japanese food recipe”, for example, if they only see links pointing back to your Japanese recipes page, they won’t expect to see your main website. However, if they saw your main website and were directed to your Japanese recipes page and read through it, they might want to click through to your main website. And if they want to visit your Japanese recipes website, they may find their way back to your Japanese recipes page.
To keep you from getting penalized by Google, you should never use duplicate keywords on your webpages. Instead, use different keywords throughout your pages in different positions to ensure that your keywords will appear more often than others. You also need to consider keyword density. As you can imagine, there are some very competitive keywords that you simply cannot place on your pages without losing page rank.
Another SEO tip is to add meta tags to each page, which tells search engines which keywords to include in your content. Meta tags are also included in your headers, which tell search engines which keywords to use to target your site. Adding meta tags will ensure that you are targeting the right keywords for your particular site.
If you don’t think that you have enough time to learn about SEO, then you should consider hiring an SEO expert. There are many companies available to provide SEO services that will help you with many facets of SEO including writing, link building and link exchange strategies, article marketing, and web design.
If you want to hire an SEO expert, talk with a few online SEO companies and see what they recommend. Be sure to check out their client list, testimonials, and do some research on them. Don’t just hire anyone, or you could end up wasting your money.
There are several SEO companies that claim to offer the best SEO services, but you’ll want to take a look at their previous projects, check out their portfolio and ensure that they provide good quality SEO services. This way, you can make sure that you’re getting value for your money.