What is an SEO Expert? An SEO expert (or also called an SEO guru) is a person that optimizing sites for the purpose of achieving higher search engine rankings by using specific keywords. Put simply: An SEO expert is a person that understands how to gain more visitors from search engines through effective SEO strategies. The term SEO (search engine optimization) has been around for some years now, and although many are still not aware of its importance in today’s online world, SEO does have an impact on your website. However, one must be careful when utilizing the term SEO, because many ‘experts’ misguide people into using the term SEO in an improper way.
What is SEO in the context of digital marketing? SEO is basically the process of optimizing a web page or website by increasing its search ranking. In other words, SEO is about search engine optimization for marketing purposes. Although this aspect is being utilized by virtually every company selling products online, most marketers are unaware of the value of it and what it can do for their business. For those who are still unaware of SEO, let us take a brief look at what exactly SEO means and how it can help improve your online presence and business.
Search Engine Optimization is a long term strategy adopted by SEO experts that enables websites to achieve high rankings in search engines. In simple terms, the experts use different methods and strategies to promote a site. SEO also involves writing relevant articles, creating in depth content, creating link building campaigns, and participating in forums etc. SEO can be broadly divided into two categories – on-page and off-page SEO.
An on-page SEO expert will analyze a website’s user intent and determine what keywords would best describe it. This analysis will help the expert to optimize the keywords used on a site. On the other hand, an off-page SEO approach involves optimizing a site for the specific purpose of getting organic traffic. Usually off-page SEO techniques are used for link building, which allows a site to be linked to other similar sites. Another important technique is writing articles and blogs to distribute a message about the company and its products or services to the right audience.
The on-page SEO expert will apply various techniques for improving the rankings. One of the most effective techniques is keyword analysis and research. He will thoroughly analyze the keywords being used and the ranking factors associated with them. He will make use of Meta tags, keywords analysis tools, and competitor analysis to enhance rankings on major search engine rankings.
Another way of increasing the prominence of a site is to use a keyword phrase analyzer. The expert will also check out competitors sites to find out what he could do to make his own site more competitive. SEO experts can also use analytics organic traffic software and other tracking and monitoring tools for improving visibility. This helps him in making necessary changes to the site as well as in increasing traffic.
Off-page optimization is another way of increasing the presence on the web. The SEO Expert uses ethical link building techniques, social media marketing strategies, and image marketing to build popularity. This will help him to increase the rankings on popular directories and social media sites.
It is a very tough job to be an SEO Expert. It requires a lot of expertise and tact. Most SEO Experts works from home due to lack of time and money for traveling. SEO companies charge a very high amount from the clients in order to optimize the websites for top positions in the search engines. The good part about SEO firms is that they provide free consultation and provide reports that show the results of their efforts.