A professional SEO (also called an SEO pro) is a person who optimizes sites for the purpose of attaining top search engine ranking. Put simply: An SEO pro is someone who understands how to gain more targeted traffic from search engines via optimization. The objective is to make a site more “searchable” by using certain tools and techniques. These techniques are often utilized to gain a top ranking on the major search engines, which increases a site’s chances of garnering more Internet traffic.
So, now you ask – How do you know if you have a good specialist? There are a number of signs that can indicate whether or not a SEO service provider is a good one. For instance, how many times has your search engine results page (SERP) showed a link to an irrelevant page when you searched for the same information? This is a clear indication that the service provider isn’t doing a very good job at optimizing their sites for the search engines! If more than half of the SERP pages show completely unrelated links, then it’s best to keep looking.
Another sign is when the results of your queries show little to no change from the previous query. Sometimes this is due to the fact that your specific niche isn’t very popular with search engines yet, so results don’t reflect the real demand for your services. Other times, the specialist may have made some technical mistakes that are preventing your site from showing up in search results. (This is the case more often with bigger niches.)
When a search engine optimization expert makes changes to your website, he or she will most likely tell you how they changed things. A big part of that change will be the implementation of new ranking factors which are designed to target a different audience or to adjust the old ranking factors to more favorable conditions. However, there is a big part of the SEO process that is almost invisible. That invisible SEO process is the work done behind the scenes.
SEO specialists know a lot about search engine traffic and SEO rankings, but they also know a lot more about Internet marketing. This is because SEO is a part of every marketing campaign, and the specialist must learn everything there is about both traditional marketing methods and Internet marketing. There are many tools available to SEO specialists to help them understand how Internet marketing is used, and they must learn how to implement it in their campaigns. The SEO consultant should also have experience in advertising or sales, because this is an important part of any search engine marketing campaign.
It can sometimes seem like there is a lot of black and white thinking going on, but there is truth in the in-depth analysis that is required to make sense of the complicated SEO process. Just like in the physical world, things look black and white when we see them in person, but they’re much more gray when we can’t see them directly. Search engine results pages are the same way. They present data in a very clear and concise format, but in order for anyone to understand what is being presented to them, it must be broken down into its various components. A good SEO analyst has a working knowledge of all of the different parts of the search engines work, including page optimization and link building.
For example, when someone looks at a company website they will generally scan the home page first and then proceed to read the article that follows, the press releases and so forth. If the SEO expert on staff knows about both SEO in general and user experience in particular, then he or she can present this data in an engaging manner, making the user experience the center of attention. By doing this, the SEO expert not only gives the company website visitors good quality traffic, but also increases the likelihood that those visitors will buy something from the site.
While the basics of SEO may well be known to many webmasters, it can often be an oversimplification to describe how these things really work. A good SEO analyst will be able to draw upon the knowledge of other experts in the field, as well as incorporate the findings of Google Analytics into his or her own approach. Google’s analytics program is far more than a mere listing of keywords used to search for websites, however. In fact, the details provided by the program can help search engines determine how well a site is optimized, as well as how visitors perceive the site’s overall user intent.