A professional SEO (also called an SEO pro.) is someone who optimizes sites in order for them to achieve better search engine rankings in search engines like Google and Yahoo. Put simply: An SEO pro is a person who knows how to receive more visitors from search engines without paying any money for advertising. This is done by optimizing sites for particular keywords or phrases, creating links from other sites that have the same targeted keywords, and making use of other methods such as advertisements and sponsored links. SEO professionals can also apply other marketing strategies to drive traffic to a site.
What does this mean for you? If you are running an online business, a large part of your budget will go into optimizing your website to make it more popular with search engines, but only if you hire the services of an SEO expert. Not only will they be able to do the job right, but they will be able to do it quickly and at a reasonable price, something you can’t get from doing it yourself.
The on-page optimization job includes things like writing good content, making sure that the site’s navigation is easy and intuitive, making use of tags, building links, and so forth. One of the most common methods used to increase on-page optimization is through link building. Link building involves finding other sites that have the same targeted keywords as yours and requesting a backlink from them. You do this by placing their link on your website in an obvious place, like at the bottom of the home page or in the footer, and then sending a friend to the site who has visited your website to find the link. Backlinks can boost your site’s rankings considerably, but in order for them to have an effect on the SERPs (search engine results pages) you need to get thousands of them – which is impossible.
SEO experts know how important it is to gain as many inbound links as possible. This is usually done through keyword research. Keywords, of course, are the words people use to find what they want when searching for products or services online. By understanding the way search engines work, you can understand why you can use keywords to a certain degree to improve your rankings in the search engines. A keyword analysis can show you where certain keywords rank in the eyes of the search engines, and what phrases people type into the search engines to find the websites that feature those keywords. Knowing which phrases your website should feature for best results is the crux of SEO.
Another part of on-page SEO involves creating titles and meta-tags. Meta-tags are small phrases or keywords that are included in a URL. The title tag, on the other hand, is what is displayed in the browser’s address bar, or in the results page when a user types a URL into the address bar. SEO experts know that the title tags and meta-tags are the most important part of any SEO campaign. These tags control what your site will show up in search engine results pages and determine how important that site is to any visitor.
In addition to keyword and title tags, SEO experts work to optimize site content by adding backlinks. This involves making sure that any webpages are properly linked to each other and making sure that all of the pages link to the proper anchor text keywords. SEO is not just about building links; it is about optimizing the text on the site so that a visitor will be able to understand what it is that they are looking at. Without proper SEO, webmaster risks losing visitors to competitors who have properly optimized their websites.
Backlinking, however, is just one of the many ranking factors used to determine SEO rankings. Other factors include internal linking from other sites within the same network, directory submission, and search engine submission. Directory submissions are also big part of the SEO world. A directory allows webmasters to place their own pages alongside those of larger companies or webmasters who want to promote themselves. Search engine submission involves arranging to have webpages listed in various places throughout the internet.
Whether or not you are an SEO Expert already and if you are working with an SEO company, there is more that you will need to know. SEO is a very vast subject, and the techniques used do not change much from year to year. In fact, SEO is a science that has been studied for years. If you are interested in using SEO to boost your rankings, then it is important that you take all the necessary steps to make sure that you are doing everything you can to be successful in this competitive field.