What exactly is an SEO expert? An SEO expert (or an SEO pro) is someone who optimizes web pages to reach higher search engine rankings. Put simply: An SEO pro is someone who understands how to obtain more traffic from various search engines, especially in today’s web-centric environment. This is achieved by using various techniques and strategies that are implemented on a page or site to make it “locate” better with the search engines and ultimately draw more traffic and potential customers to the site.
Why are there so many people involved in online marketing? Well for starters, SEO is now a major component of traditional brick and mortar businesses as well. Gone are the days of just writing up some ads and hoping that people would find them. People are spending billions of dollars each year marketing on the Internet. With so much money at stake, SEO experts are needed more than ever. An SEO expert can help boost profits and minimize losses by optimizing a company’s digital marketing campaigns.
The first task an SEO expert will undertake is to analyze the goals of the company. This includes understanding what type of business a company offers as well as where it is located. Digital marketing is far more intricate than conventional marketing, which explains why it takes more expertise to implement. For example, the goal of most traditional businesses is to sell products to consumers, but SEO experts realize that it is the user intent behind a user’s query that determines whether or not they click through to a company’s website. To this end, a user intent analysis is performed in order to determine what a user’s goals are and how best to reach them via search engine optimization.
An expert then decides how to optimize pages in accordance with those goals. There are several factors that determine a page’s ranking: its content quality; the number of incoming links; the number of outbound links; and a business’s Google PageRank. In addition to these factors, an expert may also optimize a page for a specific keyword by observing what other pages rank for that particular keyword. If a business wants to achieve first page ranking for a given keyword, then it should be obvious that the SEO efforts need to be highly targeted and customized. Otherwise, even if the company’s products are highly relevant, their rankings will remain lackluster.
Another way that an SEO expert can get started helping a company achieve more prominence online is through Twitter. Twitter has recently been ranked as the second most popular social networking site behind Facebook. Millions of people log in to Twitter each day and many of those users are searching for new content. A company can utilize its presence in the Twitter community by adding its link to the bottom of its blog posts, tweets, and status updates. In addition to the aforementioned Google PageRank, Twitter offers a unique opportunity to leverage another important factor of the Search Engine Optimization (SEO) process: link building. This strategy, when done correctly, can significantly increase a company’s visibility in the social media landscape and increase the amount of traffic directed at its website.
There are a number of other ways that an SEO expert can help a business improve its rankings in Google and other search engines. One way is by creating a blog. As previously mentioned, Google works much better with well-written blogs that provide relevant and useful information to users. Additionally, blogs are frequently crawled by the search engine spiders, which means that a company should aim to publish new material on a regular basis. A company must also keep track of all the links that it has and monitor them to ensure that they are working.
While many SEO experts concentrate primarily on optimizing pages within their own websites, this is not the best approach for them to take. The best way to optimize a website is to use it for the maximum amount of exposure by using SEO tools that are available for free on the internet. These tools allow users to quickly and easily find different SEO tricks for optimizing their websites and increasing the amount of hits that they receive. Furthermore, these SEO tools provide some basic guidelines that should be followed in order to optimize a page properly.
Another way in which an SEO expert can help a business optimize its site is by offering consulting services. In this type of arrangement, the SEO Expert will look over the entire website and make suggestions as to what pages need improvement, what keywords people might type to find their intended products or services and how the overall optimization process can work. While this type of service is often offered in conjunction with optimization on the client’s site, it is also very valuable to have an outside party go through the process with you. Having this professional look at your site and offering advice can help turn a stagnant website into one that is constantly being optimized and improved.