What exactly is a PPC specialist? Essentially, a PPC specialist is a professional who has delved into the world of pay-per-click advertising. He or she knows how to write effective PPC ad copy and is adept at finding high traffic websites that are potential buyers. In short, a PPC specialist is a wordsmith – with the ability to find highly targeted web sites that are ripe for the picking. However, a PPC specialist isn’t solely concerned with finding good-quality websites that will draw in the masses. A PPC specialist is also very aware of the economics of pay-per-click advertising and can help his client to ensure that he gets the best return for his money.
So what is a PPC specialist and how does he make money? A PPC specialist is a writer of ad copy, who has had considerable experience in strategic keyword research. A strategic keyword is one that optimizes the targeted audience reaching the site. For instance, when someone searches for “dog training books” in Google, they’ll be directed to a variety of sites, some of which are going to be off-putting to them. If an advertiser writes an ad campaign focusing on dog training books for this specific niche, then they’re bound to attract some attention. PPC ad campaigns can boost the amount of traffic directed to a site, as well as increase its sales performance.
A PPC specialist knows how to identify high quality websites with high traffic potential and how to target these sites in his or her campaigns. The difficulty comes in when the niche specialist doesn’t know how to do this. Pay-per-click advertising campaigns are extremely complicated. It takes a lot of know-how to create effective campaigns, especially with regards to choosing the right keywords. However, a PPC specialist is trained in how to do this.
Most SEO specialists tend to be digital marketing specialists. This means that they understand social media, SEO, search engine optimization, link building, copywriting, and other related processes. These experts generally don’t have a great deal of experience with PPC, and it’s not something they’re necessarily proficient at. In addition, most digital marketing specialists don’t have a lot of time to dedicate to this type of work. They also don’t have the analytical skills required to gauge whether or not the PPC campaign is working, since they must rely almost solely on metrics.
Some PPC specialists work entry level. These professionals are likely to be entry-level marketers, although some are experienced executives from companies like Microsoft, according to Inside Digital Marketing. An entry-level PPC specialist can work as a freelance writer or consultant, doing contract work, in addition to working within an agency or digital advertising company. These PPC pros can take on many different tasks and develop quite a skill set and portfolio when they do so.
A PPC specialist’s job will include performing on-page analytics for online advertising campaigns, which will require them to understand analytics software like Google Analytics. This software will allow the PPC specialist to track the various PPC ads that are performing well and those that are performing poorly. The PPC specialist must also understand how to use data visualization tools to determine which ads are performing best. The analytics also allow the PPC specialist to see where changes need to be made in order to increase the performance of PPC advertisements.
Once the PPC campaign is up and running, the PPC specialist will then have to come up with a strategy for getting the most from the campaign. This strategy will typically involve creating ad copies that are not only interesting and enticing for potential buyers, but that are also highly targeted and highly optimized for the keywords being used in the PPC ads. Since PPC is pay per click advertising, the PPC campaign will generate leads for the advertiser as well. The leads will generally arrive in the form of email attachments or as visitors to a web page. Whatever the method of lead acquisition, the goal of the PPC specialist is to generate new leads for the advertiser while at the same time minimizing any costs to the advertiser.
PPC marketing is by far one of the most dynamic and convenient methods of advertising currently available. However, it does require a certain level of know-how and skills to ensure success. A PPC specialist will help a business focus on the most effective way to bring in new customers and at the same time minimizing costs due to the overall lower level of marketing input than in other forms of marketing. By outsourcing PPC services to qualified professionals, businesses can save time and effort while maximizing the return on investment.