A search engine optimisation professional is a person who focuses on the implementation of different aspects of search engine optimisation. This includes things like link building, content writing, and SEO reporting, as well as working with advertisers, search engines, and others who are interested in increasing their online presence.
It is sometimes difficult to tell if a SEO professional is really the one you need. Here are some common signs to watch out for.
They have not had formal training or experience in internet marketing. Therefore, they will not have enough knowledge and expertise to be able to do your job effectively.
Some professionals may also claim to have all the answers, but this is usually only true in regards to a specific issue. They will know that there is no magic bullet and will likely provide you with a generic answer that you can expect them to apply.
They are more concerned with link building than they are with the quality of your website content. Link building is important, but it is not the only way that your site will be seen and appreciated by the search engines.
They will focus on links without paying attention to what the content of your web pages says. As the content must be relevant to the keyword(s) that you are using, there should be a natural flow that makes sense.
A lot of SEO professionals assume that web crawlers have a very limited vocabulary and that search engines understand what they mean. If they use a wide range of keywords, they are more likely to be picked up by search engines and crawled.
On the other hand, when they employ other terms that people might not be familiar with, their search engine optimization efforts will be wasted. The more specific they can get, the better.
Many SEO professionals make a lot of assumptions about how the search engines process submissions. They think that their submissions will be picked up without having to do any work at all.
It is generally best to avoid submitting to these professionals. If your submission is rejected, it is because the person handling the submission failed to check their spelling and other errors.
You might think that they would be helpful if they could answer your questions, but they are rarely willing to give you a straight answer about what they do and how they go about doing it. Instead, they will tell you the same thing over again.
In short, if a SEO professional seems unwilling to answer any of your questions or provide any information beyond their recommendations, then you should avoid them. Otherwise, they might not be telling you the truth.