A search engine professional can be a person or firm, though it’s rare for a firm to hire a person. Search engine optimisation (SEO) is the process of ensuring that your website is easily found in search results, therefore increasing the number of people who will be interested in your product or service. It works by ensuring that a given website ranks high on a search engine – the better it ranks, the more people will be able to find it.
There are many types of search engine optimisation and every company has different needs. If you’re a small business, you may not need SEO at all, but a larger firm may require an expert SEO consultant. With a large firm, it would be possible to employ an SEO specialist on contract, but as a small business, you might only need a competent SEO person to do basic things like change the title tag or html code of your site.
So what does SEO involve? Some of the more important parts include:
First of all, you need to decide whether you require search engine optimisation for your own website or if you want to use it for a company website. Many people are surprised to find that they actually need it, but the truth is, most people do need it. It’s just that not everyone thinks it’s that important. A big reason why this is the case is because the majority of people only ever see their own personal search engine on a daily basis – which means that even if they were to click on one of the small links, it wouldn’t actually be visible to them, so it’s not really a problem.
However, a professional SEO professional is likely to know that they can make it appear on the first page of Google, making sure that every online searcher can see it. This can mean the difference between someone taking action and no one seeing it, so having your own SEO professional on your side can help alot. Plus, you’ll be able to achieve the same results without having to spend any money.
On your own website, you should have web pages that aren’t hidden, or that are very easy to read and navigate. Most web pages can benefit from SEO to a certain extent, though some are even better off without the extra help.
An SEO professional should also check to see that the HTML code on your site is present and up to date. You can submit your site to a number of web directories, so there’s no need to worry about that. Also, your website should not have too many images and should contain just enough text to explain what you’re trying to say.
Next, a professional SEO professional will look at your site for any problems or errors – the last thing you want is to accidentally lose out on good search engine rankings. You don’t want to offend someone on purpose, after all. Also, they will look at things like your sitemap and whether your content is up to date.
Thirdly, search engine optimisation experts will look at your website in general, and what traffic it receives. They will look at the page rank and how often visitors are finding your site useful, and then they will go over your statistics to find out what pages are getting the most views.
Your SEO professional will probably check for broken links, duplicate content, and crawlability issues. They will also compare your site to competitors’ sites to see which pages are getting the most traffic.
Finally, a professional SEO professional will focus on one specific aspect of your site, such as article writing. They will make sure that your articles are unique and of high quality, so that the articles that people are going to click on will also be people who are looking for exactly what you are providing – the search engines love this!
Once you’ve chosen a search engine optimization professional, check them out with your own eyes – they should have a good reputation, should have done work for other companies, and should be part of a company with a good reputation. You can also check out how many clients they have got, and how much traffic they get.