PPC specialists are professionals involved in internet marketing, responsible for strategising and organising the effective running of internet marketing campaigns. You may work from home, usually in the advertising department of an online organisation, or for either a specialist PPC agency or digital agency where you will handle campaigns for an array of customers. PPC is short for Pay Per Click, which is a type of paid advertising where you bid on keyword terms. If your ad is clicked on and a sale is made, you pay the advertiser.
There are many different PPC specialist roles. One of the most common is that of the affiliate marketer. Affiliates market products and services of all sizes from eCommerce stores to online auctions and more. This type of specialist can either run the affiliate marketing campaign on their own site, or work through a PPC agency to outsource the work to a PPC specialist.
The other way a PPC specialist can be used is as a quality management person for search engine marketing. If you are building a website for a small business, it’s likely you’re also building a website for potential customers. In this case, you may be best served by hiring a PPC consultant to perform both jobs. Instead of hiring a single specialist who does the Pay-per-click and the analytics, you have two specialists who perform separate jobs with each paying a fee.
A PPC specialist can also be hired to build and manage a PPC campaign for external clients. External clients are organizations such as government agencies and charities who want to promote certain products or services. PPC specialists can write ads for these organizations that will target specific audiences and spread the word. For PPC marketing success, specialists must constantly come up with new ways to attract more traffic to their sites, and they should be able to analyze the performance of their campaigns.
Many PPC marketing professionals hire several other specialists to help them execute their campaigns. PPC consultants, keyword analyzers, and link builders all add up to an impressive stable of specialists to work with. PPC advertising specialists can also help them with search engine optimization (SEO), which is another necessity if they want their campaigns to be effective. An SEO specialist has the experience and knowledge of how to get the most from the many aspects of SEO. This includes creating Meta tags and using title and anchor text in ads to get the most exposure for their ads.
As PPC marketing has progressed, so has the number of companies who offer PPC services. Some are industry veterans with years of experience, while others are relatively young. What they all have in common is a desire to provide the best PPC services possible at a good price. A good way to find these specialists is through a referral from a current client or colleague. If you don’t know anyone who uses PPC services, there are several online directories that can help you weed out the fly-by-night specialists from the reputable providers. Paying a small fee to get a listing of PPC providers that offer specific services can cut down on the number of potential mistakes.
Another way to find a good PPC specialist is to ask around within your industry. Ask colleagues for referrals, and go online to search for reviews of various PPC companies. Some PPC specialists may bill per click, while others may charge by bid. Paying by bid can be less expensive than paying per click, but those who know what they’re doing will still be able to give you an honest opinion about the pros and cons of each service.
Finally, when you’ve found a PPC specialist, make sure that you establish a working relationship with them before you spend any money on PPC campaigns. Most specialists will provide training and guidance on how to create effective PPC campaigns, but in some cases, it will be up to you to make decisions on how and when to pay. A good specialist will be willing to explain their fees upfront, and will work hard to ensure that your campaigns are successful. After all, success in advertising depends on the ability to attract prospects and to keep them coming back for more.