How to Choose the Right PPC Specialist

Digital marketing is among the fastest growing industries in the global economy, making today the very best time indeed to enter the business ground floor and kick-start your career as a PPC expert. In the coming year, digital ad spend is set to rise by about ten percent year on year. In fact, it is not uncommon to see companies spending more than $100 million annually on PPC campaigns. In addition to the benefits of earning lots of money, you also gain a professional cachet and an array of benefits such as recognition, credibility, respect, and job security. With the right skills and training, you can work from home with your own computer, increasing your earning potential and the freedom to do what you like the most – make money.

But how does one decide the kind of career they would like to pursue? Many PPC specialists have their very own marketing experience but most would have gained their stripes while working with big brand companies as part of advertising agencies. As PPC campaigns become more sophisticated, there are more need for these specialists who can handle not only the technicalities but also come up with creative ideas to help agencies and client companies boost their sales. Here are some skills and qualities that successful PPC managers need to have.

The first quality is self-discipline. You will be spending most of your time managing campaigns, and staying abreast of current market trends. You must be able to resist pressures from above and stay committed to keeping track of changes. You should be able to resist the temptation to abandon your work early if trends start to stray away from the plan.

The second quality is keyword research. This is arguably the most important skill needed by a PPC marketing professional. A PPC specialist must be able to understand which keywords are currently in demand and which ones are lagging behind. He or she must be able to build keyword lists according to current trends, so that ad campaigns are targeted towards buying customers.

The third quality is digital marketing experience. A PPC specialist should have at least 1 year of experience in this field. If a recent graduate with no work experience appears promising, it’s best to avoid them. A specialist who has worked with established agencies might be more likely to understand the intricacies of the digital marketing space and have in-depth knowledge of analytical skills and keyword research tools.

Pay per click specialists should be familiar with the latest developments in pay per click. This includes ad networks and ad exchanges. It is important for them to be aware of up-to-date news about Google’s AdWords program. Digital marketing professionals who have been involved in a campaign for a long time are usually ahead of the curve. They also get to attend events that will allow them to network with other ad agencies.

The fourth quality is good keyword research and keyword analysis. This is an important part of making money online. Many PPC specialists need to use keyword tools and software to find keywords that are both highly relevant and competitively priced. They must also spend time analyzing a variety of keywords so that ads can be set up appropriately.

The last quality is being independent. Most PPC specialists are contracted by larger agencies. However, there are many freelancers today who are extremely talented at using digital marketing tools. These specialists may not be in-house employees of agencies, but they are extremely organized and driven. Freelance workers need to be self-motivated because their goal is to learn the trade and grow their business.