Search Engine Optimization or SEO is a big business that is worth millions of dollars annually. So how do you find an SEO expert? This is a very valid question, because not everyone that claims to be an SEO specialist is one. In order to find the right SEO expert, you need to know exactly what an SEO specialist does. For instance, are they just someone who can increase your rankings on Google? No, this doesn’t make much sense to hear you cry, so how can find a good one?
SEO specialists come in all different shapes and sizes, be it an individual freelance professional, an SEO company, or a hired internal employee. What they all have in common however is an experienced SEO specialist will evaluate your site; will inquire about your business objectives and how you wish to be reached by your targeted audience. They will also evaluate your web contents to ensure that they remain fresh, original, and informative. The goal is to keep your website as up-to-date as possible with keyword rich content and keyword optimized articles for the top ranking in the search results.
It’s quite amazing really, how many business owners don’t realize the importance of hiring an SEO specialist. Many SEO Experts focuses only on SEO techniques while ignoring the most important component of marketing – PR. Search Engine Optimization experts who know how to market their companies are invaluable tools to having your website seen by the top ranking potential visitors. Not only that, SEO specialists that know how to market your website are also experts at making sure that your website remains at or near the top of the search engine results.
Achieving first page rankings for your keyphrases can be achieved through strategic planning, a quality back link building campaign, and research on your niche market. SEO experts that focus on these components will not only increase your chances of achieving top rankings, they will also help you stay in the competition. Backlinks and keyword research are very important for websites in the competitive online environment. The amount of inbound links to a given domain will tell a lot about its credibility, relevancy, and importance to your target audience. Therefore, it is in fact of the utmost importance to hire a top expert that has an extensive understanding of link building.
Having high relevancy in relation to your chosen keywords is critical to achieving top rankings. To do this you must analyze webpages through a keyword analyzer or a program that displays the keyword theme of each webpage. The objective is to find out what words other webmasters used to find your webpages, and then use these words to create a relevant theme for your pages. You can also use a backlink analyzer to see how many other webpages link back to your page. These webpages will be shown in the search results as “link popularity” indicators.
When engaging with SEO experts, be sure that you are clear on their method of implementing title tags. Some SEO experts will recommend using meta description tags, while others will prefer to use the HTML title tags. When in doubt, ask questions. In fact, some search engines (such as Google) allow you to submit a list of questions and get answers from their technical teams.
SEO is a growing and dynamic industry, and competition is intense. When engaging with an SEO expert, it is important to know exactly what methods are recommended by the company. Not all SEO methods are considered equal, and some methods are quite expensive. The experts should also have extensive knowledge of all aspects of the search engine marketing industry, including off page factors such as page optimization. Off page factors play an important role in attracting organic traffic to your website. This traffic will then convert into sales.
Finally, when engaging with an SEO consultant or firm, it is imperative to have an in-depth discussion about off-page factors such as content marketing and article submission strategies. These strategies can prove to be invaluable to your SEO efforts, but they can also be costly. Some SEO companies are now offering content marketing services in the form of article submission services, and they may charge significantly less than conventional article writing services. When engaging with a SEO expert, you should be sure to get an exact price quote, as well as details on when the work will begin, and whether there will be any additional fees. If an SEO firm is unwilling to talk with you about these factors before you pay them, it may be a sign that the SEO Expert doesn’t really understand the importance of content marketing, or that he/she thinks it will be too difficult for the company to implement.