An SEO expert (aka an SEO expert) is a person that focuses on search engine optimization, or SEO. Put simply: An SEO expert is somebody who understands how to obtain more traffic from the search engines via search engines like Google and Yahoo. But what does “quality traffic” mean, and how does one go about finding it? We’ll answer those questions in this article.
In short, the big part of SEO is to understand how search engines work, and then work to optimize your website, using a specific set of rules and tactics to rank highly for your chosen key phrases or keywords. An SEO analyst will spend hours analyzing keywords, and figuring out just what the right mix of words is to boost your site’s rankings and generate traffic. There are many different factors at play, and an SEO analyst can spend weeks analyzing the results of past campaigns, looking at the competition, and attempting to decipher what keywords are working and which aren’t. This is a big part of SEO, but there is another big part as well.
In short, the other big part of SEO is to know how to produce quality content. Content marketing works and when done right, can help you move up the rankings of the search engines. The trick is understanding the rules of how the search engines work and then creating articles and blogs that target certain keywords to rank highly for them. This is not something that an SEO expert can do for you, but it is certainly something that are within the skill set of an experienced consultant or SEO writer.
SEO Marketing managers (or SEO consultants) are the professional team that understands that this is an ongoing challenge for every website owner. Every day, a new website gets created, and each day, old websites get turned around and replaced with new ones. As a result of this incessant activity, it is important for the optimization team (the guys and girls who write blog posts and SEO articles) to keep pace with what the search engines are doing. In order to do that, the SEO specialist must have some of the same skills and knowledge as the marketing managers, yet they have been given a task to perform that is completely different and more involving.
What makes an SEO expert so different from a digital marketing manager is their ability to drive traffic to your site. This is the holy grail of SEO; if you can’t get people to your website, no matter how many articles you write and how many blog posts you create, you can kiss SEO goodbye. Not only that, but the search engines will note that your site is not bringing in any traffic, even though you spent months, maybe years, ranking highly for the keyword(s) that you are trying to rank for. That is because the optimization process has not been completed. By the time someone reads through all of the SEO, blog posts, and articles, they have forgotten what the purpose of the exercise was in the first place.
When you hire a SEO expert, he or she is helping you achieve one goal: to drive traffic to your website. That is an absolute critical aspect of your business, and it is very difficult to rank highly for anything on the search engines without traffic. SEO is all about ranking high in Google, Yahoo, and MSN. To achieve that goal, an SEO specialist must be able to find relevant keywords that are in-demand, as well as ones that are not being used to optimally. Once those keywords are identified, the SEO writer will then be able to craft copy for those particular phrases using the best available tools. Once the copy is written, the SEO will begin to optimize the article so that it will rank favorably for those keywords.
The real magic of an SEO expert isn’t really just the fact that he or she figured out what the search engines look for, but the fact that they execute those techniques in a way that drives actual sales. When you optimize your site for the search engines, you are ultimately pushing more visitors to your site than ever before. If the SEO has done everything right, those visitors will arrive at your site from all of the major search engines worldwide! That is a mighty tall order, and only the very best SEO experts can bring that kind of volume to bear on your site.
While a great deal of Internet marketing relies on link building, it is also vital to understand how the search engines work. Search engines, and particularly Google, have changed over the years, becoming more complex and opaque. This makes it harder to obtain good rankings without resorting to unethical means, such as spamming search engines or purchasing links in hopes of boosting your rankings. A good SEO Expert will be ethical at all times; he or she will seek out only those links that will actually help your websites rather than harm them. An expert will do this because it is the right thing to do for the business in question.