Search Engine Optimisation can be a very tricky art. A lot of what people think about SEO is actually just hype, and those who know how to really optimise websites really do have a firm grasp of what makes a successful site tick. However, it’s not easy to come up with a checklist of every possible thing that a good SEO needs to do. So, here are the top eight things to look out for when hiring a SEO expert. Here they are:
Critical thinking. This is probably the most difficult one to gauge, and most SEO companies claim to have this down to a science. However, there is something that all search engines look at – the quality of the links that point to a website, and search engines are particularly fond of links that are coming from authoritative sources such as article directories and press release sites.
Strategic thinking. A good SEO expert will think strategically rather than just strategically. A good SEO will also be prepared to take a calculated risk on a new link or a new domain, and understand that link building is still very much part of search engine optimisation.
Digital marketing. SEO experts will tell you that search engines work by searching through billions of web pages and determining what’s popular. What’s popular currently? What’s popular in the past? The same applies to digital marketing, as well, and an SEO expert will be well versed in both areas.
Google Analytics. SEO companies everywhere now have access to Google Analytics, which is a fantastic tracking tool. With this simple tool, you can monitor where your advertisements are performing, how your PPC campaign is working, and what keywords are working for you. You can also get access to more detailed information, including competitor information and data for your specific industry. This advanced tracking software will help you make smarter online decisions, so you can increase your revenue and improve your online presence and customer connections.
XML sitemap. Next on the list is the XML sitemap. An SEO expert will know how important it is to create a search engine friendly website. No matter what your industry is, no matter what products or services you offer, if you don’t create an easy to navigate website that’s search engine friendly, you’re going to suffer. An experienced SEO professional will know exactly how to place the right keywords in the right areas on your website and how to optimize your URL structure for optimal search engine results. A good digital marketing expert will know more about this aspect of search engine optimisation then you probably do!
In addition to the above tools, there are many more. For example, a good SEO expert will know how to use pay per click advertising effectively. He or she will also have first hand experience with the various search engines such as Google and Bing and how to make sure that your PPC campaign is getting results. As well as this, an SEO expert will have a good understanding of what the best digital marketing solutions are going to be for your business, and what is working for others in your industry. This will give you the advantage over those who don’t have any experience in search engine optimization.
Once you have hired an SEO professional or an SEO ghostwriter, it is important to provide him or her with a clear plan of action. Have them map out all of your goals and objectives, along with a clear plan of how you’re going to achieve them. Make sure they have the necessary SEO training, certification and tools to achieve these goals, and ask them to show you examples of the work they have done in the past. By following this simple plan, you will be able to get the most from your search engine optimization efforts. In the long run, hiring a SEO expert will be worth the effort and investment, as these professionals will ensure that your website’s rankings increase gradually and steadily.