Search Engine Optimisation (SEO) can be one of the most important factors that decide the success of your online business. A SEO professional can make the difference between a poorly ranked website and one that receive hundreds of thousands of visitors. So what makes SEO so effective?
Well, it’s not really that complicated. SEO professionals are essentially responsible for over half of the web traffic on average site, bringing in up to 51% of your site’s visitors. Considering that websites that manage to get the top five rankings on the major search engines receive an estimated 67% of all clicks, it’s obvious that making a top spot on these engines can have a huge impact on your online business growth and income…
How do SEO experts achieve such fantastic rankings? There are two main factors that decide your ranking: keyword research and back linking. Keyword research is the process of finding highly targeted keywords that will allow you to target specific markets. The higher the targeted keyword, the higher up in search engine listings your site will appear. Back links, however, links from other websites that point back to your own. The higher the number of back links, the higher your rankings will be.
So how can we identify profitable keywords for search engines optimization? There are many tools out there that will help you do this. For example, Wordtracker will show you the hottest keywords being searched in Google at any given time. There are also a whole host of programs and services on the Internet that offer the same service. It’s important to ask for advice from experts when beginning, as you’ll be making huge mistakes if you don’t. Asking smart questions and doing the necessary research are the most important steps in deciding which SEO company to work with.
A great way to raise your SEO rankings is through “inbound links”. These are links from other sites that direct visitors towards your website. Google specifically looks to see “inbound links” when ranking web pages. There are a few black hat techniques that experts use to increase the number of inbound links, but there’s nothing illegal or unethical about this tactic – it’s simply another tool at your disposal.
There are many search engine optimization experts on the Internet, including Bill Slawski. A digital marketing expert, Slawski offers a comprehensive service that includes on page optimization, article marketing, link building and more. He is an expert in search engine optimization, so much so that he offers a free video series called “Digital Marketing On The Internet 2.0”. If you’re serious about learning how to optimize search engines, then this is one service you don’t want to miss out on. Digital marketing is the future.
When yoast tried to optimize search engine rankings, he did it the “old school” way – link building. He had to hire a team of experts, drive traffic to his site and pay a lot of money for PPC to get the results he was looking for. He even had to spend a few months trying to figure out the “perfect” link building strategy. Now he’s content and has lower SEO rankings because he chose to do it that way in the first place.
When yoast started his search engine optimization campaign, he hired experts, hired some of his best people and spent a lot of money. But he had high hopes for the campaign, until he heard about SEO experts. SEO experts were previously working only for big companies who could afford to hire them, but now they’re just as affordable as any small business owner. Since then, SEO experts have helped many small businesses to increase their traffic, improve their rankings and get recognized in the world of internet marketing. If yoast tried it himself, he would’ve been discouraged by the time and effort it took him. But with the help of experienced SEO experts, everything changed and now webmasters with a low budget can get the recognition and respect they deserve.