What exactly is an SEO Expert? An SEO expert (aka an SEO pro) is someone who optimizes web sites in order to reach higher search engine rankings. Put another way, an SEO who is a person who knows how to obtain more targeted traffic from search engines like Google. There are a number of people and companies offering packages aimed at SEO optimization.
So what is the difference between an SEO pro and an internet marketer who offer SEO services? The main difference is in the approach to achieving the objectives. An SEO who will implement strategies aimed at improving the website’s rankings in search engine results. These strategies will use proven methods such as Pay-Per-Click advertising, directory submission and content writing. They will also research keywords to promote websites more effectively.
Once these strategies are implemented, the bottom-line is to boost the website’s ranking in search engines. This can be done by using Pay-Per-Click campaigns or improving on organic placement in directories. It is the job of the top expert in a given field to identify the most effective ways of boosting website ranking.
Let us take SEO for example. Experts will check for keyword density in title tags, meta descriptions, and headings. If a site lacks relevant keywords, it loses credibility with the target audience. The main objective of SEO experts is to improve ranking through link building, which includes using other sites to obtain higher rankings. These experts also make use of domain strength, internal link building and content optimization techniques.
In order to understand what makes an SEO expert, you must first gain some understanding of SEO. SEO is an extremely popular form of internet marketing, which is used to promote websites and to obtain traffic. The purpose behind SEO is to make sure that the web page ranks high on major search engines like Google and Yahoo. Learning the basics of SEO, then applying it in various ways is the job of an SEO expert.
An expert in digital marketing would have a basic understanding of Search Engine Optimization. The objective of Search Engine Optimization is to provide higher visibility to websites. SEO companies employ different methods in order to optimize websites. Learning the basic definition of SEO, analyzing SEO trends, creating relevant content, and implementing a successful marketing plan are the objectives of an SEO expert.
When digital marketing experts are hired by a company, they are given specific tasks. Some experts focus on paid advertising campaigns while others work on organic search engine optimization. There are also other experts who work on PPC campaigns and social media marketing. Understanding search engines and its impact on online business, then implementing strategies accordingly are part of an SEO expert’s job.
On-page SEO involves keyword analysis, designing meta tags, content optimization, link building, and other on-page techniques to make web pages more accessible to users. SEO experts have to constantly keep themselves updated with new technologies, applications, and changes in search engine algorithms. Learning the different strategies and tactics of online marketing is part of the on-page work of an SEO expert. Writing on blogs, building links, creating quality content, and submitting articles to article directories are part of content marketing. Learning how to use video marketing, RSS feeds, and Twitter as well as the various methods of online promotion are also part of the on-page work of an expert in digital marketing.
Off-page SEO, on the other hand, involves creating high quality website pages, including original copywriting, submission of original content to web directories, and link building strategies. The techniques involve in off-page SEO include directory submission, keyword research, content writing, and keyword targeting. These techniques improve the rank of websites on popular search engines such as Google, Yahoo, and Bing. SEO experts have to learn about link popularity, article marketing, social bookmarking, blog optimization, site optimization, and Web 2.0 strategies. Each one of these techniques has to be taught separately because each has to be implemented individually according to the nature of the website and target audience.
SEO specialists need a deeper understanding of the algorithms that search engines use when ranking websites. This requires an SEO analyst to evaluate each website’s strengths and weaknesses. Analyzing a website’s strengths then needs to address factors such as keyword research, keyword placement, content placement, website navigation, meta tags, and site content. Keyword analysis, for example, helps to determine which keywords a particular website is optimized for. Site analysis further determines the best ways to optimize the website for particular keywords so that the best rankings are achieved. Finally, ranking techniques are studied to determine if a particular SEO tactic leads to better conversion rates or not.
In conclusion, SEO is a very challenging job. It takes extensive training before you can be certified as an SEO Expert. Becoming an SEO Expert requires hands-on experience because you need to apply your knowledge to real-world business situations. It is highly recommended to acquire at least one or two years of relevant training from an accredited school or program that teaches SEO prior to pursuing your career as an SEO Expert.