PPC (or Pay Per Click) specialists are specialists in online marketing, responsible for optimising and planning the success of online marketing campaigns. You could work from home, usually in the internet marketing department of a larger company, or for a specialized PPC or web agency where you will handle campaigns for an array of customers. It is possible to become a PPC specialist even if you don’t have your own products or services. In this case, the companies with the largest PPC budgets hire PPC specialist to manage their PPC campaigns.
Most of the time, PPC advertisers will recruit PPC specialists from within their own company. They will train the new employee on how the different aspects of PPC work, so that the new employee knows how to target the customer in the right way to convert them into buyers. Most PPC advertisers have a good idea about what it takes to get the best ROI, but some still need help in order to fully understand the inner workings of the PPC campaign. This is where PPC agencies come in. They will not only be able to train you in how to target your keywords so that you get the best possible ad placement, but also give you more in-depth PPC training and guidance.
If you want to become a PPC specialist then you will need to find an ad agency that specialises in PPC. They will provide you with all the guidance and training you need and keep you up to date with the latest PPC jargon. It is also possible to find a freelance PPC specialist, but these are usually limited to account managers and marketing directors, who are already experienced in working with PPC advertising agencies. If you want a job as a PPC specialist then you will need to join a freelance website or account manager site. Most sites are free to join and will allow you to bid for adverts, view your earnings and create work packages to suit yourself.
Some of the most popular PPC specialist jobs involve creating pay per click (PPC) adverts for websites and blogs. If you have a background in advertising or the creative industry then you could set up your own consultancy, advertising agency or creative business. Many specialists like to create successful PPC campaigns from start to finish. This means creating both unique content for the landing page and managing the ad groups, which include ad groups that run across various networks – most commonly Google, Yahoo and MSN.
The creation of successful PPC campaigns is about employing the right formula for converting traffic into leads and sales. Although it is obvious to many that PPC advertising is all about bidding on keywords, there is much more to it than that. Analyzing ad performance and ensuring you create successful adverts requires a creative side and the technical knowledge. Many PPC managers need to have a background in advertising, but they also need to understand search engine optimization (SEO), link building, ad placement and creative industry skills.
A good place to start when looking for a career as a PPC specialist is to find a creative or SEO company that specialises in these forms of marketing. There are specialist digital marketing companies that specialise in SEO, PPC, copywriting and website design. If you can combine the creative with the technical side of things and understand how SEO and PPC work then you could become an SEO specialist. These specialists have to keep up with the latest developments within the fields of SEO and PPC, as well as maintaining their client’s websites.
Some PPC specialists work solely as consultants, helping companies to advertise on their behalf. However, most will also require a valid PPC account and will require creative and analytical skills. The client needs to be able to understand the process of hiring someone and providing them with a CV along with relevant work experience will help to convince potential clients that you are the right person for the job.
Most SEO specialists work from home and find it very convenient to juggle between various clients, completing SEO and PPC work at the same time. This requires a great deal of time management, however, if you find the industry to be very competitive then you must be willing to spend some time away from your PC. A successful PPC specialist will be able to juggle between projects, ensuring that all requirements are met from SEO through to ad placement. You will also require creativity and a good eye for finding creative, attractive campaigns that will drive visitors to a website.