You can hire an SEO expert to help your company improve its rankings in search engine results. It’s possible to do this for free, but most companies can’t afford it. If you do decide to hire someone to handle the SEO tasks for you, there are a few things to keep in mind.
First, consider the type of SEO you’ll need. This will determine whether an SEO expert is right for you or not.
Website content – If you plan on getting your web site published by the owner of another website, and that website publishes its own articles, you’ll have to write the content for that website. If your content is written by you, then you can still hire a professional, but if the content is written by another company, the SEO expert can help with article writing as well.
Site design – Like it or not, your website will be displayed online, and that’s where search engines crawl. If your site design is poor, chances are that people won’t find it when they search for the keyword or topic you’re trying to promote.
Your SEO expert will need to be familiar with Internet marketing techniques. These include pay per click advertising, social networking sites, and video marketing.
Google AdWords – A SEO expert is usually privy to the finer points of Google AdWords, so they’ll know which words to target for that keyword. Make sure your SEO expert is familiar with Google AdWords, because the pay per click ads can change frequently, making them a headache for the novice.
Keyword Research – Remember, no matter how powerful the tool is, you need to know the keywords to optimize your site for. Choose keywords that are already in use, and that people are using to find your site.
Pay Per Click Advertising – A pay per click ad campaign is usually started by the search engine optimization firm. This is often done after the website has been optimized, but before the website hits the search engine results.
Social Networking – It’s important to participate in the social networking sites, especially MySpace. By posting frequently and offering helpful tips, you will grow a strong social network of like-minded people who will be loyal customers.
Website Design – There are a lot of web sites out there, so choosing one that best suits your business isn’t always easy. Try to pick a website that has plenty of articles and other written content, and that visitors will be able to navigate through easily.
Article Marketing – Once the website is up and running, you’ll need to write articles and distribute them around the web. Include as many keywords as possible in the articles, because search engines love articles that include lots of keywords in their titles.
Domain Name Registration – When a new website is created, the creator usually leaves a web address and a name for the site. The name doesn’t really have any value unless it has been registered with the Internet Corporation for Assigned Names and Numbers (ICANN).