When you are looking into hiring a SEO expert, it is important to know exactly what to anticipate from your SEO service provider. You need to make sure that you are getting the best out of your campaign. Let’s take a closer look at what you could expect from SEO services from Web FX:
Website audit: When you hire an SEO expert, you’ll be looking to ensure that the results you are getting are accurate. An SEO consultant will conduct a thorough website audit and report on your progress over the past three months. These audits will assess how you are improving your search engine ranking positions. They will identify any areas where your SEO service is not delivering its goals, identify any gaps in your campaign, and list any positive steps you are taking to achieve higher rankings in the search engines. All SEO black hat techniques, such as keyword stuffing, are thoroughly evaluated during this audit, as are any off-page factors that could be harming your rankings.
Social media analytics: In order to understand your audience, understanding your audience is key. By tracking the engagement of your current SEO tactics on a daily basis, you can gain a deeper insight into your target audience and understand more about them. By understanding who is engaging with your brand message through your social channels, you are better equipped to adapt your online tactics to better engage with your target audience. This will improve the efficiency of your current SEO campaigns, give you greater insight into the tactics that are not yielding results and ultimately improve your search engine positioning.
SEO analysis: On a daily basis, SEO experts conduct a comprehensive SEO analysis on your web pages. Using the latest tools and analytics, they analyze the content of your web pages, the links your web pages have, the internal linking structure and other web optimization aspects. An SEO analyst also analyzes the load time and bounce rate of each page, the crawlability of the page, the rank of each page within the search results, the meta tags and other website components, the links from other websites and the number of pages within your website that have been indexed. When the SEO expert identifies any issues or areas for improvement, he or she will then begin to develop an action plan to address the issue. Once an SEO solution has been developed and implemented, your web pages will display in the search results, which will improve your ranking.
Inbound Links: The number of inbound links to a website is one of the main factors that impact its ranking in the search engines. The more inbound links a site has, the higher its ranking. However, black hat SEO techniques often include reciprocal linking, which are considered by search engines to be unethical. In order to obtain a high ranking, the best SEO strategies include only exchanging links with sites that provide similar content to yours. Exchanging links is the best way to gain inbound links, but you must make sure that the content on the site you are exchanging with has been spun correctly.
Meta Description: The meta description is also known as the title tag, H-tags or RTF tags. The meta description is a critical aspect of Search Engine Optimization. It is what appears in the Google or Yahoo search engine results page after a user clicks on a keyword. A good meta description should contain targeted keywords, a description of the content and a couple of links to your website. This tag should be placed at the top of the H-tags, on the header or page title tag.
Onsite Optimization: SEO professionals consider onsite optimization to be more important than off-site optimization. This type of SEO involves building quality, unique content for your web site. It takes time to master this technique, but it can give you an advantage over your competitors. Most SEO professionals will tell you that off-site optimization techniques such as backlinking are just as important as onsite optimization. Many SEO professionals will say, however, that they prefer to work with clients who know what they are doing in terms of onsite optimization.
By hiring professionals to optimize your web site, you are investing in long term success. With some basic knowledge of search engines and some time, you can optimize your site and achieve increased rankings in search engines. With some experience under your belt, you will know which methods work and which don’t. You will be able to adapt your SEO practices to suit your clients’ needs. Hiring professionals to optimize your web site is the smart move.